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The YNOT brand was introduced to the adult entertainment business community in 1996 when founder Rick Muenyong created YNOTnetwork.com and later YNOTmasters.com; his goal was to provide early online developers of adult websites with a central hub where they could network and promote ethical business practices in what was then a largely lawless Internet. That vision is carried on today by current owners and adult industry veterans Connor Young and Jay Kopita.